Somewhere along the way, time was mistaken for a commodity that can be measured, weighed, divided, subdivided, saved, controlled, and managed. But like sight, touch, smell, sound, and taste, time is in fact a palpable sensation. GRADUAL is a new design concept from New York City based RUX Studios which focuses on the presentation of time as a complex feeling rather than a sequence of sterile numbers.
Gradual is the second brand to come from RUX Studios. Its first company, the award winning Stickbulb founded in 2012, makes light from wood that is sustainably, ethically, and locally sourced.